When Monte Fulton first contacted me he was in the midst of a total company re-brand. Now, for a young startup this wouldn’t be worth mentioning, but Monte’s been in the business for almost 25 years. So a decision like this didn’t come easily. He knew it meant a fresh start from top to bottom. And that’s what he did. He re-named. He re-branded. And we re-designed. Using his new logo (designed by the fine folks at Ink’d
) as a jumping off point, we rewrote his web content from scratch and re-designed the whole site.