Candace Prokopets has a knack for connecting with people through the written word. She can bring her blog readers from roaring laughter to heartfelt reflection—all in the same post. When paired with her husband’s photographic artistry, the result is an emotionally powerful combination. The blog design needed to reflect their passions for life and photography while being a snap to navigate. Careful use of typography, including shorter line lengths and hyphenation made the reading experience a joy. Reducing clutter in the comments section encouraged readers to respond with their own thoughts and sharing links made it easy for their clients to spread their photoshoots to friends and family. All the pieces came together in one picture-perfect blog.
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