Get to Know Us
Our Design Process
Good design doesn’t happen by accident. Here’s how we produce consistently high-quality work.
Step 1
Research
The first step is the most important: we listen. Who’s your audience? What’s your message? We don’t do anything until we answer these fundamental questions.
Step 2
Design
After the research, it’s time to harness layout, color, and great typography to connect your audience with your message. We start with pen and pencil and finish when you love it.
Step 3
Code
The final step is to turn your design into a living, breathing website. Whether it’s for WordPress or static HTML, we code like we design: clean and clear, the way Google likes it.
Peter Gurry | Founder & Designer
I read my first book on HTML over 15 years ago. The same year I got my first copy of Photoshop and I was hooked. I’ve been designing for the web ever since.
The web has changed dramatically since my first website but the fundamentals of good design haven’t. Clean code, solid visual hierarchy, well-crafted typography, and clear, compelling story telling—these never go out of style. That’s why they inform all my design work.
I am currently based in Phoenix but I have lived and worked with clients around the world.
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